The Montréal Automobile Dealers Corporation (MADC) and the Montreal Auto Show are pleased to announce the renewal of their partnership with iA Financial Group, including its three subsidiaries: iA Auto and Home Insurance, iA Dealer Services and iA Auto Finance.

For the past three years, iA Auto and Home Insurance has served as the presenting partner of the Montreal Auto Show, Québec’s premier automotive industry event. It will continue in this role for the next three years, reaffirming the strength and longevity of this successful partnership.

“Renewing this partnership means reaffirming our commitment to an event that brings people together around their passion, builds connections and showcases an industry that is constantly evolving. It is also a way for us to remain close to our clients, where their interests and aspirations come to life,” said Hugo Fortin, President and Chief Operating Officer of iA Auto and Home Insurance.

“We are pleased to continue this strong collaboration with iA Financial Group, a partner that actively contributes to the success of the Auto Show, the Corporation’s activities and the growth of our member dealers,” said Denis Dessureault, Executive Vice President of the MADC and the Montreal Auto Show.

In addition, iA Dealer Services and iA Auto Finance will partner with the Charity Preview Gala, an iconic fundraising event that raises funds in support of five hospital foundations in Greater Montreal.

“The Montreal Auto Show holds a unique place in our industry, bringing together automotive enthusiasts and industry professionals around a shared vision. For iA, being a partner is a tangible way to demonstrate our support for dealers and their customers,” said Sébastien Alajarin, Vice President, Quebec, iA Dealer Services.

This renewed partnership reflects iA Financial Group’s continued commitment to the automotive dealer community and its support for meaningful initiatives throughout the region.