Montréal, January 15, 2026 — On January 14, as part of the Montreal Automobile Dealers Corporation (MADC) Summit, presented in partnership with Sym-Tech Dealer Services, the MADC presented its very first CCAM Recognition Award to Sylvie Dagenais. This distinction recognizes an exceptional career marked by commitment, vision, and a deeply human contribution to Greater Montreal’s automotive industry.

In a heartfelt acceptance speech, Ms. Dagenais shared a meaningful reflection on the role of industry leaders and the importance of giving back, reminding those in attendance that success is measured not only by results, but also by the impact we make.

Sylvie Dagenais

“Success takes on its true meaning when it is shared. Giving back to your community is not an obligation; it is a privilege. A strong industry is one that gets involved and leaves a lasting positive impact on the community around it.”

The driving force behind the creation of the CCAM Foundation in 1987, Chair of the Board of Directors in 1993–1994, and the first woman to lead both the MADC and the Montreal Auto Show, Ms. Dagenais embodies a form of leadership rooted in action, humility, and passing knowledge on to the next generation. Her career reflects a commitment built through years of hands-on involvement, whose influence continues to be felt today.

Jacques Olivier, Chair of the MADC Board of Directors

“Ms. Dagenais’ career reminds us that organizations are built by deeply committed individuals. Her message to the next generation is both inspiring and unifying, and perfectly reflects the values the MADC seeks to pass on.”

By presenting the inaugural CCAM Recognition Award, the MADC wanted to take the time to express its gratitude while highlighting an outstanding example of lasting commitment and sending a clear message to the next generation: the future of the industry is built not only through performance, but also through involvement and generosity.

Media Contact and Information

Marilyne Gravel
Director of Communications and Marketing
Montreal Automobile Dealers Corporation
514-331-3641
m.gravel@ccam.qc.ca