Cover photo credit: Axifuge / CCAM

Montréal, June 18, 2026 — Montreal Automobile Dealers Corporation (MADC) successfully held the third edition of its annual golf tournament on June 16 at Summerlea Golf Club in Vaudreuil-Dorion. The 2026 edition proved to be a remarkable success on every level, both in terms of the quality of the event and the results achieved.

“When we relaunched the tournament three years ago, our goal was to create an opportunity for the industry to come together while giving back to the community. Today, seeing how much the event has grown and the tangible impact it is generating is a tremendous source of pride for all of us,” said Jacques Olivier Jr., President of the MADC.

A Record Amount Raised for the Foundation

Thanks to the generosity of participants, partners and sponsors, the tournament raised a record $338,400.

All proceeds will be donated to the CCAM Foundation, which actively supports several hospital foundations throughout the Greater Montreal area.

This outstanding result surpasses last year’s total and once again reflects the remarkable commitment of Greater Montreal’s automotive industry to its community.

Strong Industry Participation

Nearly 270 golfers took part in the event, which was held under bright sunshine and ideal conditions. The tournament provided a valuable networking opportunity in a spirit of camaraderie and solidarity.

The evening reception brought together 380 guests, who celebrated this collective achievement in a festive and welcoming atmosphere.

A Success Made Possible by Our Partners

The MADC would like to extend its sincere thanks to everyone who contributed to the success of this year’s event.

Special thanks go to our co-presenting partners, Garantie Avantage Plus and Sym-Tech Dealer Services, as well as our supporting partners, First Canadian Financial Group, iA Dealer Services and KM+ Garantie, for their invaluable support.

See you in 2027 for another edition!

Thank you to the organizing committee:
Jacques Olivier Jr., President of the MADC; Gilles Pilon, President of the Montreal Auto Show; Denis Dessureault, Executive Vice President of the MADC; Cristina Almeida, Event Lead; Marilyne Gravel; Natacha Jarnutowski; and Sonia Perez-Quintanilla, with the support of the entire MADC permanent staff.

View photos from the event
Photo credit: CCAM

Media Contact and Information

Marilyne Gravel
Director of Communications and Marketing
Montreal Automobile Dealers Corporation
514-331-3641
m.gravel@ccam.qc.ca