Montréal, May 5, 2026 — The Montreal Automobile Dealers Corporationl (MADC) announces the appointment of Mr. André-Martin Hobbs as Vice Chair of the Board of Directors, following the departure of Ms. Isabelle Aitken.

A member of the MADC Board of Directors for the past two years, André-Martin Hobbs has quickly distinguished himself through the quality of his contributions, his strategic vision, and his commitment to the continued growth of the organization and Montréal’s automotive industry.

Recognized Expertise in the Automotive Industry

A well-known figure in the sector, André-Martin Hobbs has worked in the automotive industry for more than 25 years. As Vice President of Groupe Côté, he brings extensive expertise in automotive marketing and technology development. A digital entrepreneur, he is notably behind DecisioningIT and Lucy, an F&I solution designed to simplify automotive financing for the benefit of both dealers and consumers.

Forward-Looking Leadership

Recognized for his expertise, André-Martin Hobbs also serves on the Artificial Intelligence (AI) Subcommittee of the Canadian Automobile Dealers Association (CADA), established as part of its Industry Relations Committee. His involvement reflects his commitment to actively contributing to discussions surrounding the technological issues reshaping the industry.

“André-Martin Hobbs’ experience, in-depth knowledge of the industry, and forward-looking vision are valuable assets for the MADC. His continued involvement on the Board of Directors brings significant value to our members as the industry continues to evolve,” said Denis Dessureault, Executive Vice President of the CCAM.

Thanking Isabelle Aitken

The MADC would like to extend its sincere thanks to Ms. Isabelle Aitken for her dedicated service on the Board of Directors over the past five years, since June 2021, including nearly two years as Vice Chair. Her consistent presence, commitment, and positive attitude have been greatly appreciated, and the entire MADC team wishes her every success in the next chapter of her career.

Media Contact and Information

Marilyne Gravel
Director of Communications and Marketing
Montreal Automobile Dealers Corporation
514-331-3641
m.gravel@ccam.qc.ca